GRUEN
Gensler & Lee
Veri/Matic Vintage Wristwatch 17 Jewels Day & Date
Gensler Lee, known as "The Store With A Heart" was a high end jewelry chain out of California that perished in the 1980s. They sold fine jewelry and watches, and also produced their own "Brand" of watches, most of which were produced by Gruen. This particular model is powered by a private label Gensler Lee Veri/Matic L23-459. It is a 17j movement featuring center seconds, day and date.
At 35mm without crown, it wears quite well on a medium sized wrist. The bezel on this watch is in very good shape, as is the crown. The lugs are also very nice. The dial is EXCEPTIONALLY NICE, almost looks new! The crystal that protects it is new. Also, it is coming with a brand new brown alligator genuine leather strap. The only flaw you will really find is that the back of the case has some dings in it. To most people, this should not a big deal, as it's literally the part that touches the wrist that no one other than yourself will ever see.
Measures (mm):
Case Diameter 35
Case Lug to Lug 39.3
Case Thickness 12
Lug Width 18
Band Width 18
Vintage watches are traditionally smaller than today's watches. Men's watches typically measure between 29-36mm (some larger, some smaller) wide excluding the crown. In the listing details we typically try to do our best to list all pertinent dimensions of a watch. If you don't see it, or we failed to do so, please reach out to us. Women's watches from the 1900s-1970s were also somewhat smaller than today’s offerings in many cases. Please also feel free to ask any questions you have pertaining to size.
We prefer to shoot photographs outside when weather is permitting. However, when we shoot indoors, please be aware that we shoot our photographs inside of lightboxes that are lit with 360 LED bulbs. This indeed magnifies any flaws. Usually, they are much less obvious to the naked eye. Having said that, we never photoshop any of our photography, remove blemishes, etc. We adjust light, when necessary, but what you see is what you are getting, and we take pride in that.
The condition is pre-owned.
The item may have some signs of cosmetic wear, but is fully operational and functions as intended.
See all the photos, feel free to ask questions if you have any.
It will be carefully packed.
Check out my other items listed.
Thanks for looking!
WA-1403
